Do More Good | schuh

refreshed social impact strategy, created to formalise and amplify its commitment to care, inclusivity, and community. The initiative was built around three core pillars: Wellbeing & Connection, Culture & Community, Environment.

The key challenge was to translate a complex, multi-layered strategy into a clear, engaging, and scalable visual system that could work across multiple platforms.

I led the visual identity, developing a cohesive system to communicate the initiative consistently across digital channels.

The result is a clear and engaging visual framework that simplifies the strategy while maintaining impact and consistency across all touch points. Look out for Do More Good online and in-store!