onedotzero x The Design Museum

Commissioned by the Design Museum for its permanent exhibition Designer Maker User, this project is a short animation explaining Moore’s Law and its impact on design and society.

The brief was to communicate a complex technological concept in a way that was accessible to a broad museum audience, visually engaging within an exhibition context, concise, yet conceptually rich.

The narrative needed to span over 60 years of innovation from the space race to ideas of technological singularity, while remaining clear and digestible. My role was research, visual design, illustration and concept development.

The animation uses the visual language of the command-line terminal, positioning the computer itself as the narrator. It uses Minimal vector forms to simplify complex ideas, ASCII-inspired visuals to reference early computing culture, Monospaced, scrolling typography to mimic live code. This approach creates a cohesive and concept-driven narrative, reinforcing the theme of exponential technological growth through both form and content.