Sky Q Launch

Sky Q Launch

This launch was Sky’s biggest and most ambitious advertising campaign ever and as part of this Sky commissioned onedotzero to create a series of impactful live experiences that immerse audiences across the UK in the Sky Brand. These activations included a tactile digital membrane that invited users to push and play with fluid viewing and Sky’s TV platform Sky Q and a Fluid Portrait Booth where you could have your photograph taken in Sky Q Fluid.

This project for me was a great insight into the power of interactive design and the tactile, playful relationship we can have with technology and digital content. My role within this project was to visualise how the Sky Q brand would be applied to the environmental installation and shareable assets. This eventually led to the final art-working of the branding that was applied to the environment at Sky Studios at the O2, in retail spaces across the UK and in Westfield Shopping Centre. This experience was valuable to the development of my skills as worked very closely with Sky’s brand guidelines and applying them appropriately. 

credit onedotzero for Sky Q


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